websites: Sony Technolook
the problem
To create an online brochure that takes full advantage of the interactive medium.
the situation
Sony developed a video microscope that is ideal for a wide variety of industries. Its unique design provides a unique combination of practicality and aesthetics. It faces stiff competition based on price from optical microscopes, but featured computer and video connectivity which integrate well into process control environments.
the solution
An attractively designed product such as the Sony Technolook video microscope deserves an equally attractive website that leverages the product's visual appeal to help sell it. Numerous rollovers required a non-linear writing style that allows the reader to drill down to the desired details without having to do a lot of extra clicking.
Note: You will need the Flash plug-in to view some sections of this website.