{"id":146,"date":"2014-01-12T12:39:51","date_gmt":"2014-01-12T20:39:51","guid":{"rendered":"http:\/\/www.wardogcreative.com\/?page_id=146"},"modified":"2021-05-11T12:21:25","modified_gmt":"2021-05-11T20:21:25","slug":"vpacket-voip-trade-show-invitation","status":"publish","type":"page","link":"http:\/\/www.wardogcreative.com\/?page_id=146","title":{"rendered":"Vpacket VOIP trade show invitation"},"content":{"rendered":"<div id=\"attachment_114\" style=\"width: 225px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/quality_dm_full.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-114\" class=\"size-medium wp-image-114 \" title=\"Click to enlarge image in new window\" alt=\"quality_dm_full\" src=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/quality_dm_full-215x300.jpg\" width=\"215\" height=\"300\" srcset=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/quality_dm_full-215x300.jpg 215w, http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/quality_dm_full-624x869.jpg 624w, http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/quality_dm_full.jpg 646w\" sizes=\"auto, (max-width: 215px) 100vw, 215px\" \/><\/a><p id=\"caption-attachment-114\" class=\"wp-caption-text\">Click to enlarge image in new window<\/p><\/div>\n<p><strong>The problem:<\/strong><br \/>\nGenerate booth traffic for a small company at a large trade show.<\/p>\n<p><strong>The situation:<\/strong><br \/>\nSmall companies often have exciting products, but small marketing budgets. No where is this felt more than at a large industry trade show, where traffic is largely dependant on booth size and location.<\/p>\n<p><strong>The solution:<\/strong><br \/>\nThe client asked the creative team (M7 and Wardog Creative) to execute a standard trade show promotion with an invitation and booth giveaways (i.e., key chains, coffee mugs, t-shirts, etc.). Wardog Creative suggested a better, more cost-effective approach based upon the company&#8217;s product advantage: superior sound quality. Instead of giving away $1500 worth of trinkets, we photographed a Sony AIBO robotic dog mimicking the famous &#8220;His Master&#8217;s Voice&#8221; painting. The robot was featured at the booth to attract traffic and was raffled off on the last day.<\/p>\n<p>The promotion was so successful, the company repeated it in its entirety for several more trade shows.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The problem: Generate booth traffic for a small company at a large trade show. The situation: Small companies often have exciting products, but small marketing budgets. No where is this felt more than at a large industry trade show, where traffic is largely dependant on booth size and location. The solution: The client asked the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":52,"menu_order":24,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-146","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P4dKXP-2m","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=146"}],"version-history":[{"count":3,"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/146\/revisions"}],"predecessor-version":[{"id":633,"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/146\/revisions\/633"}],"up":[{"embeddable":true,"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/52"}],"wp:attachment":[{"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}