{"id":239,"date":"2014-05-08T20:10:39","date_gmt":"2014-05-09T04:10:39","guid":{"rendered":"http:\/\/www.wardogcreative.com\/?page_id=239"},"modified":"2021-05-11T15:45:51","modified_gmt":"2021-05-11T23:45:51","slug":"blue-coat-shootout-video","status":"publish","type":"page","link":"http:\/\/www.wardogcreative.com\/?page_id=239","title":{"rendered":"Blue Coat Shootout video"},"content":{"rendered":"<p><strong>The problem:<\/strong><br \/>\nHow to put a new twist on a side-by-side comparison.<\/p>\n<p><iframe loading=\"lazy\" title=\"Blue Coat Websense Shootout\" src=\"https:\/\/player.vimeo.com\/video\/94518441?dnt=1&amp;app_id=122963\" width=\"625\" height=\"352\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p><strong>The situation:<\/strong><br \/>\nWebsense is a major competitor for one of Blue Coat&#8217;s core\u00a0products, and a market leader. In a straightforward, feature-by-feature comparison, the two companies&#8217; offerings would look equal and, due to Websense&#8217;s larger market share, few customers would be enticed to switch to Blue Coat. But when the additional depth of Blue Coat&#8217;s benefits are examined, a clear winner emerges.<\/p>\n<p><strong>The solution:<\/strong><br \/>\nI developed a concept that would leverage 3D animation\u00a0to show the true beauty of Blue Coat&#8217;s product that lies beneath the surface, worked with a motion graphics artist and 3D animator to flesh-out the story, wrote the script and directed the voice-over recording session.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The problem: How to put a new twist on a side-by-side comparison. The situation: Websense is a major competitor for one of Blue Coat&#8217;s core\u00a0products, and a market leader. In a straightforward, feature-by-feature comparison, the two companies&#8217; offerings would look equal and, due to Websense&#8217;s larger market share, few customers would be enticed to switch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":71,"menu_order":45,"comment_status":"open","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-239","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P4dKXP-3R","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239"}],"version-history":[{"count":1,"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/239\/revisions"}],"predecessor-version":[{"id":240,"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/239\/revisions\/240"}],"up":[{"embeddable":true,"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/71"}],"wp:attachment":[{"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}