{"id":83,"date":"2014-01-05T16:08:53","date_gmt":"2014-01-06T00:08:53","guid":{"rendered":"http:\/\/www.wardogcreative.com\/?page_id=83"},"modified":"2021-05-11T12:18:31","modified_gmt":"2021-05-11T20:18:31","slug":"hp-meditate-ad","status":"publish","type":"page","link":"http:\/\/www.wardogcreative.com\/?page_id=83","title":{"rendered":"HP Meditate ad"},"content":{"rendered":"<div id=\"attachment_46\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/meditate_ad.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-46\" class=\"size-medium wp-image-46  \" title=\"Click to enlarge image in new window\" alt=\"HP_Meditate_ad\" src=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/meditate_ad-300x201.jpg\" width=\"300\" height=\"201\" srcset=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/meditate_ad-300x201.jpg 300w, http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/meditate_ad-1024x687.jpg 1024w, http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/meditate_ad-624x418.jpg 624w, http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/meditate_ad.jpg 1052w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-46\" class=\"wp-caption-text\">Click to enlarge image in new window<\/p><\/div>\n<p><strong>The problem:<\/strong><br \/>\nRe-branding a successful solution.<\/p>\n<p><strong>The situation:<\/strong><br \/>\nAfter launching HP Smart Contact, the company entered new partnerships with leading sales force automation (SFA) solution providers. Because they could now offer a completely integrated SFA product, complete with the consulting services needed to implement it, they decided to re-name the product HP Front Office.<\/p>\n<p>HP Smart Contact had already gained name recognition within the target audience&#8211;call center managers. The new offering involved them, as well as decision-makers in sales, manufacturing, distribution and accounting.<\/p>\n<p><strong>The solution:<\/strong><br \/>\nSince the sales force wouldn&#8217;t have any problems informing the call center audience of the name change, the creative team (Creative i and Wardog Creative) developed a new ad around what the new offering could do for other target audiences, while still retaining the look and feel of the original ad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The problem: Re-branding a successful solution. The situation: After launching HP Smart Contact, the company entered new partnerships with leading sales force automation (SFA) solution providers. Because they could now offer a completely integrated SFA product, complete with the consulting services needed to implement it, they decided to re-name the product HP Front Office. HP [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":44,"menu_order":12,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-83","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P4dKXP-1l","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83"}],"version-history":[{"count":4,"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/83\/revisions"}],"predecessor-version":[{"id":621,"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/83\/revisions\/621"}],"up":[{"embeddable":true,"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/44"}],"wp:attachment":[{"href":"http:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}