{"id":122,"date":"2014-01-05T20:11:50","date_gmt":"2014-01-06T04:11:50","guid":{"rendered":"http:\/\/www.wardogcreative.com\/?page_id=122"},"modified":"2021-05-11T12:21:14","modified_gmt":"2021-05-11T20:21:14","slug":"seagate-cheetah-var-launch-dm","status":"publish","type":"page","link":"https:\/\/www.wardogcreative.com\/?page_id=122","title":{"rendered":"Seagate Cheetah VAR Launch DM"},"content":{"rendered":"<div id=\"attachment_102\" style=\"width: 249px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/1seespotsoon_dm.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-102\" class=\"size-medium wp-image-102   \" title=\"Click to enlarge image in new window\" alt=\"1seespotsoon_dm\" src=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/1seespotsoon_dm-239x300.jpg\" width=\"239\" height=\"300\" srcset=\"https:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/1seespotsoon_dm-239x300.jpg 239w, https:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/1seespotsoon_dm-624x781.jpg 624w, https:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/1seespotsoon_dm.jpg 653w\" sizes=\"auto, (max-width: 239px) 100vw, 239px\" \/><\/a><p id=\"caption-attachment-102\" class=\"wp-caption-text\">Click to enlarge image in new window<\/p><\/div>\n<p><strong>The problem:<\/strong><br \/>\nSupport a targeted ad campaign with an equally targeted direct mail campaign.<\/p>\n<p><strong>The situation:<\/strong><br \/>\nHard drive manufacturing had just reached its current state, where progress occurred incrementally and manufacturers take turns leapfrogging each other into the performance lead.<\/p>\n<p>Seagate was known as a premium brand: expensive, but always at the top of the performance scale. To maintain this image, an integrated campaign consisting of direct mail and advertising was created to stimulate interest in the Cheetah\u00ae product before it entered the distribution channel.<\/p>\n<div id=\"attachment_103\" style=\"width: 249px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/2seespotrun_dm.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-103\" class=\" wp-image-103 \" title=\"Click to enlarge image in new window\" alt=\"2seespotrun_dm\" src=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/2seespotrun_dm-234x300.jpg\" width=\"239\" height=\"300\" \/><\/a><p id=\"caption-attachment-103\" class=\"wp-caption-text\">Click to enlarge image in new window<\/p><\/div>\n<p><strong>The solution:<\/strong><br \/>\nWith ads created by Natalie Kitamura Design and Wardog Creative running in VAR-focused publications, the team created a targeted postcard campaign with teasers prior to Cheetah&#8217;s launch and a launch postcard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The problem: Support a targeted ad campaign with an equally targeted direct mail campaign. The situation: Hard drive manufacturing had just reached its current state, where progress occurred incrementally and manufacturers take turns leapfrogging each other into the performance lead. Seagate was known as a premium brand: expensive, but always at the top of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":52,"menu_order":23,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-122","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P4dKXP-1Y","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=122"}],"version-history":[{"count":10,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/122\/revisions"}],"predecessor-version":[{"id":632,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/122\/revisions\/632"}],"up":[{"embeddable":true,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/52"}],"wp:attachment":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}