{"id":169,"date":"2014-01-12T16:41:18","date_gmt":"2014-01-13T00:41:18","guid":{"rendered":"http:\/\/www.wardogcreative.com\/?page_id=169"},"modified":"2021-05-11T12:22:54","modified_gmt":"2021-05-11T20:22:54","slug":"spectrian-2000-annual-report","status":"publish","type":"page","link":"https:\/\/www.wardogcreative.com\/?page_id=169","title":{"rendered":"Spectrian 2000 annual report"},"content":{"rendered":"<div id=\"attachment_163\" style=\"width: 238px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/Spec_AR_2000.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-163\" class=\"size-medium wp-image-163  \" title=\"Click to open\/download PDF in new window\" alt=\"Spectrian 2000 Annual Report\" src=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/spectrian_AR_cover-228x300.png\" width=\"228\" height=\"300\" srcset=\"https:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/spectrian_AR_cover-228x300.png 228w, https:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/spectrian_AR_cover.png 567w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/a><p id=\"caption-attachment-163\" class=\"wp-caption-text\">Click to open\/download PDF in new window<\/p><\/div>\n<p><strong>The problem:<\/strong><br \/>\nHow to promote a wireless infrastructure company to investors and the general public.<\/p>\n<p><strong>The situation:<\/strong><br \/>\nAs popular as cellular phones are, the technology behind them is still largely ignored. Spectrian, a public company that makes microwave amplifiers for wireless networks and infrastructure, wanted to communicate that without the products they make, cell phones and personal digital assistants would be unable to connect with one another.<\/p>\n<p><strong>The solution:<\/strong><br \/>\nThe creative team (Full Moon Interactive and Wardog Creative) determined that every Spectrian competitor used shots of their factories and products, which were usually cold, gray metal boxes and bare printed circuit boards.<\/p>\n<p>In order to differentiate Spectrian and their products, we wanted to stay as far away from technology as the client would allow and concentrate on the impact wireless communications had on our society at large.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The problem: How to promote a wireless infrastructure company to investors and the general public. The situation: As popular as cellular phones are, the technology behind them is still largely ignored. Spectrian, a public company that makes microwave amplifiers for wireless networks and infrastructure, wanted to communicate that without the products they make, cell phones [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":69,"menu_order":32,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-169","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P4dKXP-2J","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=169"}],"version-history":[{"count":5,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/169\/revisions"}],"predecessor-version":[{"id":635,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/169\/revisions\/635"}],"up":[{"embeddable":true,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/69"}],"wp:attachment":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}