{"id":181,"date":"2014-01-12T17:48:05","date_gmt":"2014-01-13T01:48:05","guid":{"rendered":"http:\/\/www.wardogcreative.com\/?page_id=181"},"modified":"2021-05-11T12:23:08","modified_gmt":"2021-05-11T20:23:08","slug":"wind-river-networking-brochure","status":"publish","type":"page","link":"https:\/\/www.wardogcreative.com\/?page_id=181","title":{"rendered":"Wind River networking brochure"},"content":{"rendered":"<div id=\"attachment_162\" style=\"width: 238px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/WR_bro_144.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-162\" class=\"size-medium wp-image-162  \" title=\"Click to open\/download PDF in new window\" alt=\"Wind River networking brochure\" src=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/wind_river_cover-228x300.png\" width=\"228\" height=\"300\" srcset=\"https:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/wind_river_cover-228x300.png 228w, https:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/wind_river_cover.png 563w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/a><p id=\"caption-attachment-162\" class=\"wp-caption-text\">Click to open\/download PDF in new window<\/p><\/div>\n<p><strong>The problem:<\/strong><br \/>\nRe-brand successful company without compromising share-of-mind.<\/p>\n<p><strong>The situation:<\/strong><br \/>\nWind River makes software for embedded systems: the tiny microprocessors that can be found in such diverse applications as automobile anti-lock braking systems and VCRs. Traditionally viewed as a tool provider for building larger systems, they had developed a suite of tools for the networking equipment market and wanted to change their perceived image within that market.<\/p>\n<p><strong>The solution:<\/strong><br \/>\nWind River Systems contacted ChannelWorks, who enlisted the help of M7 and Wardog creative to develop the company&#8217;s first high-level marketing piece, a six-page brochure. The brochure promotes the that fact Wind River&#8217;s solutions can give networking customers a time-to-market advantage and allow them to devote more development time to creating differentiating product features.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The problem: Re-brand successful company without compromising share-of-mind. The situation: Wind River makes software for embedded systems: the tiny microprocessors that can be found in such diverse applications as automobile anti-lock braking systems and VCRs. Traditionally viewed as a tool provider for building larger systems, they had developed a suite of tools for the networking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":69,"menu_order":34,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-181","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P4dKXP-2V","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=181"}],"version-history":[{"count":6,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/181\/revisions"}],"predecessor-version":[{"id":637,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/181\/revisions\/637"}],"up":[{"embeddable":true,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/69"}],"wp:attachment":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}