{"id":261,"date":"2016-03-01T08:40:08","date_gmt":"2016-03-01T16:40:08","guid":{"rendered":"http:\/\/www.wardogcreative.com\/?page_id=261"},"modified":"2021-05-11T12:23:41","modified_gmt":"2021-05-11T20:23:41","slug":"pge-my-energy-tutorial-video","status":"publish","type":"page","link":"https:\/\/www.wardogcreative.com\/?page_id=261","title":{"rendered":"PG&#038;E My Energy Tutorial Video"},"content":{"rendered":"<p><strong>The problem:<\/strong><br \/>\nHow to breathe life into a tutorial video.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/157296395\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>The situation:<\/strong><br \/>\nPacific Gas and Electric Company (PG&amp;E) needed to educate\u00a0their small and mid-size business owners\u00a0about the benefits of using their My Energy online account portal. When the job was given to R2i + CatapultWorks, I got to work on this fun project with our interactive designer.<\/p>\n<p><strong>The solution:<\/strong><br \/>\nThe client asked for a typical tutorial video, which would be about as interesting as a pre-recorded PowerPoint presentation. But we thought it could be more engaging. So, we synthesized a character\u00a0using a combination of stock video footage and a custom voiceover. This character explained the benefits of using My Energy in the first-person voice and our interactive designer intercut her stock footage with\u00a0screen shots from an actual customer account (anonymized, of course) to complete the effect.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The problem: How to breathe life into a tutorial video. The situation: Pacific Gas and Electric Company (PG&amp;E) needed to educate\u00a0their small and mid-size business owners\u00a0about the benefits of using their My Energy online account portal. When the job was given to R2i + CatapultWorks, I got to work on this fun project with our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":71,"menu_order":42,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-261","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P4dKXP-4d","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=261"}],"version-history":[{"count":2,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/261\/revisions"}],"predecessor-version":[{"id":263,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/261\/revisions\/263"}],"up":[{"embeddable":true,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/71"}],"wp:attachment":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}