{"id":75,"date":"2014-01-05T15:54:13","date_gmt":"2014-01-05T23:54:13","guid":{"rendered":"http:\/\/www.wardogcreative.com\/?page_id=75"},"modified":"2021-05-11T12:19:11","modified_gmt":"2021-05-11T20:19:11","slug":"hp-train-ad","status":"publish","type":"page","link":"https:\/\/www.wardogcreative.com\/?page_id=75","title":{"rendered":"HP Train Ad"},"content":{"rendered":"<div id=\"attachment_45\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/train_ad.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-45\" class=\"size-medium wp-image-45   \" title=\"Click to enlarge image in new window\" alt=\"HP_Train_Ad_1999_ADDY_Winner\" src=\"http:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/train_ad-300x201.jpg\" width=\"300\" height=\"201\" srcset=\"https:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/train_ad-300x201.jpg 300w, https:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/train_ad-1024x687.jpg 1024w, https:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/train_ad-624x419.jpg 624w, https:\/\/www.wardogcreative.com\/wp-content\/uploads\/2014\/01\/train_ad.jpg 1048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-45\" class=\"wp-caption-text\">Click to enlarge image in new window<\/p><\/div>\n<p><strong>The problem:<br \/>\n<\/strong>How to unify a collection of software and services into one brand.<\/p>\n<p><strong>The situation:<br \/>\n<\/strong><span style=\"line-height: 1.714285714; font-size: 1rem;\">Call centers are a critical link between a company and its customers. Thanks to computer-telephony integration (CTI), some companies have greatly improved their efficiency, as well as customer satisfaction. But the proliferation of websites with customer contact e-mail forms made keeping up with this new contact channel extremely difficult.<\/span><\/p>\n<p>Hewlett-Packard offered a variety of software, hardware and consulting services that could remedy this situation. They had been selling them on an individual basis, but eventually decided to package them as a single solution, which would help them simplify the sales process and gain market share.<\/p>\n<p><strong>The solution\u2014an ADDY-winning ad:<br \/>\n<\/strong>Since research indicated that the typical call center manager was overwhelmed CTI technology and intimidated by the challenges the Internet presented, the creative team (Creative i and Wardog Creative) decided that an emotional approach that avoided technical details would be best.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The problem: How to unify a collection of software and services into one brand. The situation: Call centers are a critical link between a company and its customers. Thanks to computer-telephony integration (CTI), some companies have greatly improved their efficiency, as well as customer satisfaction. But the proliferation of websites with customer contact e-mail forms [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":44,"menu_order":13,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-75","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P4dKXP-1d","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75"}],"version-history":[{"count":5,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/75\/revisions"}],"predecessor-version":[{"id":622,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/75\/revisions\/622"}],"up":[{"embeddable":true,"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=\/wp\/v2\/pages\/44"}],"wp:attachment":[{"href":"https:\/\/www.wardogcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}