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The problem:
Re-brand successful company without compromising share-of-mind.

The situation:
Wind River makes software for embedded systems: the tiny microprocessors that can be found in such diverse applications as automobile anti-lock braking systems and VCRs. Traditionally viewed as a tool provider for building larger systems, they had developed a suite of tools for the networking equipment market and wanted to change their perceived image within that market.

The solution:
Wind River Systems contacted ChannelWorks, who enlisted the help of M7 and Wardog creative to develop the company’s first high-level marketing piece, a six-page brochure. The brochure promotes the that fact Wind River’s solutions can give networking customers a time-to-market advantage and allow them to devote more development time to creating differentiating product features.