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The problem:
How to generate awareness of superior infrared camera technology.

The situation:
In 1991, infrared (IR) sensor arrays were limited to a single row of sensors, usually 64 or 128 pixels long. Because they captured images one row at a time, they were best for capturing stationary subjects. If the subject moved, they produced distorted images.

Amber Engineering had developed a two-dimensional, 256 x 256 pixel array that produced outstanding results, regardless of the whether the subject moved or not. It was also highly sensitive to minute differences in temperature.

The solution:
Because the difference between the standard sensor array and Amber Research’s product was so clear, it was important to let the product sell itself in the visual and support it with a clear message in the headline.