Blue Coat Guest Wi-Fi video

The problem:
How to illustrate the threats posed by allowing guests to access enterprise networks.

The situation:
Guest Wi-Fi access enables retail, hospitality, healthcare and other businesses to attract customers and unlock valuable business intelligence insights. Enterprises can also enable their partners, customers, contractors and other visitors to be more productive while they’re on the premises. But with no control over the devices these visitors use, IT organizations risk introducing malware and security vulnerabilities.

Blue Coat’s Guest Wi-Fi solution separates and secures guest Wi-Fi traffic while also protecting the business against malware and objectionable content guests might download from the internet.

The solution:
As the CatapultWorks copywriter assigned to this project, I developed the scenarios to depict in video and motion graphics, as well as wrote the script and copy for graphics.

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